Worked on designing & developing a Part-finder Ai tool. This tool uses Artificial Intelligence to identify what product you need to purchase based off an image you upload of your current part. Making it simple to locate your replacement part with a couple clicks.

Worked thru prototyping all the way to the launch. Designed screens, uploaded imagery to enhance Ai tool, testing, training and launch. Designed for multiple vendor platforms at Home Depot, Lowes, Ace Hardware & Menards.

OBJECTIVE: Create the Sears Mother's Day Campaign

STRATEGY: Build off the Sears brand positioning of "It's Time". Utilize a soft palette that would appeal to Moms. Also include a color that could work for Hardline Business Units such as Appliances, etc. Researched various apparel laydown options and conducted a photoshoot. Images from that photoshoot are utilized in below concepts.

Worked on screens for the Elastic App. The Elastic App is a financial credit app that people can use to request, manage and maintain a line of credit. I designed screens for the Request an Advance journey. I worked on everything from the journey down to the execution of the new design.

OBJECTIVE: Digital concepts utilizing the Spring Seasonal Style Guide.

STRATEGY: Used colors and typography to emphasize the product. Utilized color palette and added textures to evoke the season.

OBJECTIVE: Work on the seasonal Holiday campaign for Sears

STRATEGY: Design the More Merry holiday logo. Organize an editorial Holiday photo shoot based off the idea of More Merry. Design creative examples for various marketing channels for the season.

Objective: Design, review and produce the in store and online integrated marketing communications program for Star Wars™, The Force Awakens.

Strategy & Results: In-market experience from Force Friday (9/4/2015) to end of the year. All works copyright & ™ Lucasfilm. Ltd. Sears merchandising organization special buy of 2015 Star Wars licensed merchandise in support of "Star Wars: The Force Awakens", program generated over $28M incremental revenue.

This marketing program was an integrated omnichannel marketing initiative across Sears.

OBJECTIVE: Build the Father's Day Style Guide for Sears.

STRATEGY: Work on building a campaign that is capable of being integrated across all marketing channels from print to digital.

Objective: Design concepts for a new photography approach. Design should work for hardlines and softlines products.

Strategy: Utilize the product in a laydown approach. Use products from similar categories to create a story. Keep the design simple and let the product be the main focus.